When most brands talk about expansion, they talk about big numbers. But turning numbers into reality is a different challenge altogether. In 2025, Poonawalla Fincorp Gold Loan entered the market with a clear purpose — and JK Events & Advertising turned that purpose into a strong presence across India.
This is the story of how 200 branch launches became more than just a target. They became a movement and a case study in what true seamless execution looks like.
The Achievement That Redefined Scale
Scaling a brand sounds simple on paper, but delivering it on the ground is where the real work begins.
Between July and October 2025, we proved what happens when planning, creativity, and flawless execution come together. In only 120 days, we launched 200 Poonawalla Fincorp Gold Loan branches across Gujarat, Maharashtra, Haryana, Rajasthan, and Punjab.
It wasn’t just about putting up branches — it was about creating one of the fastest and smoothest expansions the Indian financial sector.
Who Poonawalla Fincorp Is: A Legacy Reinvented
Rising Sun Holdings in 2021, the company underwent a complete reinvention.
It evolved into a modern, digital-first financial institution under the well-respected Cyrus Poonawalla Group focused on consumer and MSME finance. With strengthened technology, expanded product portfolio, and a sharper brand identity made it among India’s fastest-growing financial brands.
So when its Gold Loan vertical was launched, rapid and powerful market establishment with impact became essential.
The Challenge Presented to Us in July 2025
In July 2025, the Poonawalla team approached us with a clear task:
Enter the market fast, build trust instantly, and create a consistent identity across five states — all within a very tight timeline.
The gold loan space was already crowded, customers had many choices, and the market was noisy. The brand didn’t just need visibility.
It needed meaningful visibility — Visibility that builds Confidence.
Our Ideation: Humanising a Financial Brand
We studied how today’s customers respond to financial brands. We realized trust doesn’t come from long product explanations anymore. It comes from feeling familiar, relatable, and present around people’s daily lives. So instead of typical gold loan promotions, we created a more human approach.
Over the years, our on-ground experience with brands like Muthoot Finance, Muthoot Fincorp, ICICI Bank, IIFL, Yes Bank, Kotak Mahindra Bank, and AU Small Finance Bank has given us a deep understanding of market behaviour, customer psychology, and high-standard execution. This collective learning became a strong foundation for shaping Poonawalla’s visibility strategy with clarity and confidence.
We decided to make the brand feel friendly and approachable — something people would notice, remember, and smile at. Strong neighbourhood visibility became the backbone of the plan, supported by creative elements that sparked curiosity and connection.
Everything we designed had one goal:
Make the brand visible, Make It relatable, and Make It unforgettable.
Crafting the Right Visibility and Engagement Mix
Every branch launch needed to create an immediate impact. We focused on high-quality branch branding, making sure powerful on-ground presence and that each location looked active, inviting, and unmistakably Poonawalla Gold Loan from day one.
This ensured each branch felt active and noticeable from day one.
To add warmth and personality, we introduced a custom Mascot — a simple idea that worked beautifully as it became the centre of attention everywhere it appeared. Wherever the Mascot went, people stopped, smiled, took videos, and shared them. Micro-influencers captured these moments, creating reels and stories that took the brand online, giving it social media energy and authenticity.
The mix of offline visibility and online buzz made Poonawalla Gold Loan stand out in a crowded market — both in the neighbourhood and on social media.
Execution: From an Idea to 200 Branch Launches in 120 Days
Turning the plan into reality required speed, discipline, and a seamless operations network. From July to October 2025, our teams worked across five states with a shared goal:
Every branch must launch on time, with perfect branding, and with a consistent customer-ready presence.
Every asset was deployed with accuracy.
Every location maintained the same quality standards.
Every customised and preapproved detail — from signage to neighbourhood visibility — was executed without compromise.
The rollout moved like a single, coordinated engine, transforming a bold expansion plan into a concrete, state-wide milestone.
Impact and Client Satisfaction
The response was immediate. People noticed the brand, engaged with it, and remembered it. The Mascot and micro-influencers created genuine interest, while the visibility tools made every branch look established from the very beginning.
The client experienced a clear, measurable impact —Customer inquiries went up, brand recall strengthened, and each new market felt the presence of a strong, trustworthy player.
For the client, it meant entering new territories with confidence and early traction.
Our ability to blend strategy with creativity and speed with consistency delivered exactly what the brand needed.
A Benchmark for Modern Brand Expansion
What started as a high-pressure mandate turned into a remarkable success story. Poonawalla Fincorp Gold Loan didn’t just launch branches — it entered the market with personality, trust, and authority.
And JK Events & Advertising didn’t just execute a plan — we created a high-impact expansion model that demonstrated what smart ideation and efficient execution can achieve together.
This is the story of how 200 branches came alive across 5 states in 120 days.
A story of speed, strategy, connection, and precision.
A story that proves one thing clearly:
When a brand is ready to grow, we are ready to make it happen.
When your brand is ready to scale, don’t just look for an agency
Look for a Partner who can turn Timelines into Milestones and Milestones into History.
At JK Events & Advertising, we don’t just grow brands.